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Tecovas Fall 2025 Catalog

Tecovas Fall 2026 Catalog

A black and white photograph of a rugged, layered rock formation under a cloudy sky, with sparse vegetation in the foreground.
A black and white photograph shows a person riding a horse on a hill, with the words “ALL”, “WAYS”, and “HOME” labeled on the image.
A poster on a graffiti-covered wall reads “Great tributes don’t just honor the past, they keep the story alive.” It features text about iconic filmmakers of Texas and a website address.

Great tributes don’t just honor the past. They keep the story alive.

When we found ourselves on location at the historic Marathon Motel, we couldn’t shake a strange sense of familiarity. The neon sign out front, the wood-paneled walls inside. Then it clicked.

We were standing on hallowed ground where cinema legends Wim Wenders and Harry Dean Stanton once stood, filming the cult classic, Paris, Texas. Reverence filled the room. And then, an idea.

Love Letter to Texas: Celebrating the Iconic Films and Filmmakers of Texas. Tecovas presents a short film by Jeff Nichols, starring Ryan Bingham, Hassie Harrison and Michael Shannon. Executive Producer Scott Ballew. Written and directed by Jeff Nichols. With original music by Ryan Bingham. tecovas.com/loveletter

Watch Love Letter to Texas(opens in a new tab)
A QR code and text describing a film is displayed on a black background, with images of actors and scenes from the film below.

“The intention from the beginning was to pay tribute to Texas films and filmmakers.” —Jeff Nichols, Writer and Director

Love Letter to Texas serves as an homage to place, cinema, and storytelling—and centers on the universal themes of what it means to be human and to discover redemption in the dust.

“We all need to get lost sometimes. The land has a quiet way of taking us where we need to go, without us knowing we’re going there.” —Ryan Bingham, Actor

Written and directed by acclaimed filmmaker Jeff Nichols, and starring Academy Award-winning actor Ryan Bingham, Love Letter to Texas features a compilation of iconic scenes inspired by film classics like Tender Mercies, Badlands, and No Country for Old Men. But it also tells a story of its own.

“Like good art or music, it’s hard to push the boundaries of the future without studying the beauty of the past.” —Scott Ballew, Executive Producer

From the iconic cast and crew to the famous Texas locations, Love Letter to Texas honors the stories that came before it and carries them forward with reverence, appreciation, and a living heartbeat.

Watch the film.

Watch Love Letter to Texas(opens in a new tab)
A woman in a striped shirt and cowboy boots sits in a chair on a concrete surface, with large black letters “ICONS” above her text reading “NEVER LOOK LIKE ANYTHING ELSE”. The text continues below: “The Annie and The Cartwright have been our best sellers from the very beginning. Our most iconic silhouettes in premium leathers with the signature Tecovas last.”

Icons

Never look like anything else

The Annie and The Cartwright have been our best sellers from the very beginning. Our most iconic silhouettes in premium leathers with the signature Tecovas last.

A collage features two cowboy boots: one labeled “THE ANNIE IN CAFE GOAT” and the other “THE CARTWRIGHT IN ICED TEA COWHIDE,” accompanied by a person lying on the ground and tools near a car.

The Annie in Cafe Goat

The Cartwright in Iced Tea Cowhide

A brown cowboy boot rests on patterned fabric, surrounded by tools and documents, with “MADE RIGHT.” text in the top left corner.
A brown leather cowboy boot with a zipper and heel is featured next to text describing "The Dean in Cask Lizard," a versatile Western silhouette made from refined Western profile leather.

Craft begins by hand

We don’t make boots the fast way—we make them the right way, with hand-sketched designs, handcrafted construction, and premium hand-lasted leathers.

Goat, Caiman, Cowhide, Ostrich, Suede

The Dean in Cask Lizard. Our most versatile silhouette. A refined Western profile made to elevate every look, from casual denim to your best-dressed occasions.

A page from a magazine features two photographs of brown cowboy boots: one with text reading “Give it time” and the other titled “The Earl in Scotch Goat,” accompanied by a caption describing the boots’ craftsmanship.

Give it time

True quality reveals itself over time. Good boots outlast the long days and the late nights, but great boots tell the story.

The Earl in Scotch Goat

The Earl in goat is crafted to age beautifully and develop a rich patina with every wear.

The Doc in Tan Bison

A white cowboy boot with visible stitching sits on a dark surface alongside spools of thread, a wooden tool, a piece of tan leather, and a piece of paper with handwritten text. Text at the bottom reads “The Loretta in Cream Cowhide.”

The Loretta in Cream Cowhide

A person wears a light blue denim shirt, resting their hand on their knee, with a mountainous landscape in the background. Text reads “TRUE BLUES. No matter where you go, good denim is made to go with you and the boots that take you there.”

Men’s Denim Long Sleeve Pearl Snap in Light Wash

True blues

No matter where you go, good denim is made to go with you and the boots that take you there.

A person in a light blue shirt and hat stands on a rocky outcropping in a mountainous landscape, with text on the right describing the craftsmanship of Tecovas denim. Below the text, two close-ups show details of the denim material. Text on the left reads “Men’s Slim Straight Heritage Denim in Light Wash” and “Men’s Straight Crafted Denim in Resin Pink.”

Your favorite jeans are the ones you never have to think twice about. Tecovas denim is crafted for comfort and quality above all else, which means sourcing premium cotton from renowned mills like Mount Vernon and Cone—and constructing precise fits that feel broken in from the first wear. Our newest collection of Japanese Kaihara denim carries a century of craftsmanship prized for its rich indigo dyes, soft hand feel, and exceptional quality. From everyday stretch to heritage denim, every fit is built to go the distance so you can wear them well and wear them often.

Men’s Slim Straight Heritage Denim in Light Wash

Men’s Straight Crafted Denim in Resin Rinse

A person riding a horse on a grassy hill against a gray sky.
A white border frames a blue sky with black lines against a gray background, with a dark hill below.
A collage of images includes a person in a black leather jacket, a Burmese python, a sunset, a skeleton, a landscape, and a python with wipes on its back. Text below reads “DOWN IN THE DARK.”

Down in the Dark

The Florida Everglades didn’t always have a python problem. As most invasions go, it happened quietly, in the dark, and over time. The land didn’t know it was in danger until the enemy had already moved in.

Today, invasive Burmese python rule the swamp and have wiped out more than 90% of some of the most common native species—rabbits, raccoons, bobcats, even pets and gators. They continue to threaten local wildlife and ecosystems with no signs of slowing down. But if there’s one thing these sly snakes didn’t plan for, it’s the local hunters who call the Florida waters home. Everyday folks like you and me, knee-deep in the Everglades with flashlights and bare hands, doing what humans have always done—getting down in the dark to wrestle with their demons. And then making peace with them.

In partnership with the Everglades restoration efforts, we took something that didn’t belong and made it into something that does—a limited edition collection handcrafted from invasive Burmese python leather.

Three cowboy boots — The Loretta, The Garrett, and The Dean — are displayed against a black background, each labeled with its name and description: The Loretta in Mangrove, Invasive Python; The Garrett in Mangrove, Invasive Python; The Dean in Mangrove, Invasive Python.

Elle Barbeito, a Florida artist and leatherworker, prepares invasive Burmese python leather for garment construction

American music icon and singer-songwriter Ray Wylie Hubbard, wearing The Garrett in Mangrove Invasive Python

The Loretta in Mangrove Invasive Python

The Garrett in Mangrove Invasive Python

The Dean in Mangrove Invasive Python

A bull rider in a helmet holds on atop a bucking bull, layered over a close-up of a bull’s horned head on textured paper. Handwritten text reads “8 seconds.”

World-class Gamblers champion and Tecovas-sponsored bull, Triple Aught

8 seconds

Every bull rider knows the risk of climbing on, and they do it anyway. A quick flash of glory in the ring comes from years of long days in the dirt and a refusal to quit—even when the odds are stacked against them.

World champion and official Tecovas bull-riding ambassador, Sage Kimzey

Read the Austin Gamblers story
A rodeo rider in dark gear and helmet raises a hand while riding a bucking bull in a dimly lit arena.
Read the Austin Gamblers story
A horse and rider are captured mid-gallop on a paved surface, with large white letters spelling “TECOVAS RACING” above and smaller text below.

Tecovas Racing

The roots of stock car racing run all the way back to the rural dirt roads of Prohibition, where moonshine runners built fast cars to outrun the law.

Today, horsepower alone doesn’t win—speed is only as good as the precision behind it. Professional race car driving is built on fierce dedication, relentless preparation, and thousands of decisions made long before an engine fires.

Read the Tecovas Racing story
A page from Tecovas magazine features two photos: one of a man walking and another of a car, accompanied by text about Valteri Bottas, Formula 1 driver and Tecovas ambassador.

Valtteri Bottas, Formula 1 driver and Tecovas ambassador

Champion drivers make a living by pushing the limits. With 67 podiums and 10 Grand Prix wins, Valtteri Bottas sees every lap as a chance to refine a run, nail a turn, and hunt down the fractions of every second.

Tecovas ambassador and world-champion NASCAR driver Ryan Blaney

For Ryan Blaney, every lap is built on trust—in the team, in the machine, and in himself. Control is everything. And then there’s instinct.

Read the Tecovas Racing story
A red brick building with a white bench and a "WEATH HA" sign is shown under a partly cloudy sky.
A man in a dark jacket and dark pants walks past a red brick building with a white sign reading "CHERBY LL" and a checkered pattern above it. The building casts a shadow on the sidewalk.
A black-and-white poster features the text “YOU’RE ON IN” above a row of colorful, stylized musicians in turquoise, yellow, and white, against a black background. Below, smaller text reads: “You’re on in 5 follows celebrity designer and stylist Cathy Hahn through the life of a costume.” A QR code and SCAN TO WATCH are positioned at the bottom.

You’re on in 5

You’re on in 5 follows celebrity designer and stylist Cathy Hahn through the life of a costume.

Watch the series(opens in a new tab)
A photograph of Cathy Hahn in costume, wearing a yellow dress and cowboy hat, is set against a blue background with text reading “COSTUMES GIVE ARTISTS PERMISSION TO STEP INTO A VERSION OF THEMSELVES THAT’S LARGER THAN EVERYDAY LIFE.” Below, the text continues: “–CATHY HAHN” The caption reads “THE ART OF COSTUME | WITH CATHY HAHN.”

“Costumes give artists permission to step into a version of themselves that’s larger than everyday life.” —Cathy Hahn

The Cassie in Natural Python

The Art of Costume | With Cathy Hahn

For stage performers, costume transcends clothing—it’s the crown of imagination and an invitation to another world.

“Everything changes when the costume goes on,” Hahn says. “Their posture, the way they move. You can see the transformation happen.”

From a six-foot star strapped to Sierra Ferrell’s back to Orville Peck’s custom baby-blue suit adorned in hundreds of shining silver buttons, every costume sets the tone, establishes the world, and gives the audience a glimpse into the story they’re about to be part of.

For Cathy Hahn, that story starts with the artist.

“The first thing I do is get to know who they are,” Hahn says. “Costume is self-expression. Every detail has the opportunity to reinforce who the artist is and what they’re trying to say.”

From there, inspiration can come from anywhere—old Western films, vintage clothing, artwork, and architecture. The result is a costume that resonates deeply with the artist and lives on in fans long after the show ends.

“One of my favorite parts of the job is seeing fans recreate the costumes,” Hahn says. “When someone spends time making their own version, it means the costume connected with them. And that’s incredibly rewarding for a designer.”

Watch Sierra Ferrell on YOi5(opens in a new tab)
A white cowboy boot with tan heel is featured on a black background, accompanied by text identifying the artist as Ella Langley and describing her work as handcrafted Western boots.

Ella Langley

Ella Langley proves you don’t have to be from Texas to wear Tecovas. As the official boot partner for Langley’s latest Dandelion Tour and Choosin’ Texas music video, we’re honored to outfit the country music icon in handcrafted Western boots made for the stage.

The Daisy in Bone Cowhide

A split-screen image features a woman with long dark hair in a red sequined top, holding stringed instruments, next to a red cowboy boot with “THE JOLENE” in white text and “IN CRIMSON/BLACK COWHIDE” below.

The Jolene in Crimson/Bone Cowhide

A black and white photo of six people wearing cowboy hats, labeled “IT’S A FAMILY BUSINESS,” is positioned above a map of the United States with red dots indicating 414 wholesale stores nationwide.

It’s a Family Business

Now in 414 wholesale stores nationwide

A Q&A with Howell Western Wear set in three columns on a dusty-rose page, under a photo of the store’s “Howell Western Wear” sign, with a large pull quote from owner Lynn Howell.

Howell Western Wear

Everything we do at Tecovas is rooted in relationships and true hospitality. That extends far beyond our own doors and into every door our partners open for their communities, too.

For more than 20 years, family-owned Howell Western Wear has built their business around the very same values. As one of our longest-standing wholesale partners, they embody what we value most in a partnership: taking care of people, doing meaningful work, and building a lasting legacy.

Q: Howell has a reputation for standout customer service. Why is it important to you? A: We treat every person who walks through our doors like they’re walking into our home. Customer service has never been a department—it’s who we are. We’re here to earn their trust so they come back for the next 20 years.

Today, people can buy anything online with a few clicks. The one thing the internet can’t replace is genuine relationships and a fun experience. That’s what keeps people coming back. Let’s have some fun!

Q: How did Howell come to be? A: Twenty years ago, we opened our doors as a small family business with a passion for Western culture and quality products. We knew that if we worked hard and took care of people, everything else would follow.

Over the years, we’ve grown into one of the Midwest’s destination Western stores. Our accomplishments are because of our great team. We carry the best brands in the industry, ship across the country, and are known for experiences like custom boot fittings.

Q: Why has it been important to keep Howell in the family? A: Keeping it in the family means we get to protect the values we started with: honesty, hard work, treating people fairly, and always doing what’s right even when it’s difficult.

When customers come in, they’re not just shopping at another store—they’re supporting a family that’s poured their lives into this business. We take the mantra shop local, eat local, spend local very seriously. It’s important to be involved in the community in which you live.

Q: What’s the most rewarding part of running the business? A: Without question, the relationships—becoming part of customers’ lives across generations.

We’ve watched kids come in for their first pair of cowboy boots, then years later for their wedding or for their own children.

We’ve become part of many milestones—weddings, rodeos, graduations, first jobs, family traditions. Knowing people make us part of those moments is incredibly humbling. That’s something you can’t measure with sales numbers.

Q: Is the Western spirit alive and well in Michigan? A: Absolutely. People assume Western culture only exists out West, but that’s simply not true.

Michigan has deep roots in agriculture, horse communities, tradespeople, small towns, working farms, and families that value hard work.

“Western spirit isn’t about where you live. It’s about how you live.” —Lynn Howell, owner of Howell Western Wear

Q: What qualities do you look for in your partners? A: We look for partners who care about people as much as products. We want companies that value quality, stand behind what they make, and believe relationships are more important than transactions.

Communication matters. Trust matters. Showing up matters.

The best partnerships are the ones where everyone is working toward the same goal—taking great care of the customer.

Q: When does a partnership feel best? A: When it stops feeling like a business relationship and starts feeling like family. When both are invested in each other’s long-term success and can depend on one another.

When both are willing to invest in each other, not just financially, but with ideas, support, and trust—that’s when great things happen. Those are the partnerships that last for decades and the ones we’re proud to build.

A tall metal structure stands against a cloudy sky at dusk, with a grassy field in the foreground.
A light-colored pickup truck is parked under a gas station canopy at night, with a person walking nearby and a tall silo visible in the background.
A Tecovas LongHaul Work Boots advertisement features a tan work boot suspended from a chain against a blue sky, with text highlighting key features and company branding.

Tecovas Work

Go to work

Tecovas LongHaul Work Boots are engineered with hardworking, professional-grade features that keep you light on your feet and grounded in comfort and stability.

Key features

Waterproof System

Composite Safety Toe*

Electrical Hazard Protection*

Oil and Slip Resistance*

MuckOFF™ Tread

Total Energy Command (TEC)

*Meets ASTM F2413-24 standards for SR, I/C, and EH.

The LongHaul Waterproof Moc Composite Toe in Espresso Cowhide

A split image displays a pair of boots: one square-toe, one round-toe, and one moc-toe, each labeled with its name and material. The left side shows a close-up of the boots, with a quote from Terrill C. above them. The background is split: one side shows a person wearing the boots, and the other side displays a plain off-white background.

“Work the site comfortably, check. Clean up nice, check. Keep me safe and dry, check. Everything I need.” —Terrill C.

The LongHaul Waterproof Composite Square Toe

The LongHaul Waterproof Composite Round Toe

The LongHaul Waterproof Composite Moc Toe

A man in a cowboy hat rides a white horse across a desert landscape, with text labels reading “Pearl of the West,” “Cooling Technology,” and “UPF Protection.” Three shirts are displayed in the bottom right corner.

Pearl of the West

Moisture Wicking

Cooling Technology

UPF Protection

While our Performance Pearl Snaps are loaded with features and tech, really they’re simple. They’re the only shirt you need.

A woman in a cowboy hat leans on the hood of a car in a desert landscape, with two smaller photos below showing her in a similar setting. Text on the right reads “THE CATTLEMAN.”

The Cattleman

The one you’ll always reach for. With a timeless design and an elevated Western silhouette, The Cattleman comes in a range of colors across straw, wool, and fur finishes.

A vertical arrangement of textured materials in varying shades of beige and brown on a light beige background, with the text "TECOVAS TURNS ELEVEN" in red at the bottom.
A beige textured background features a vertical collage of brown leather textures, including scales and creases, with a small text label at the bottom reading “New Birthday Boots drop on 10/27/26”.

New Birthday Boots drop on 10/27/26.

A row of cowboy boots in varying colors and styles sits on a white surface, with a grassy field and a sunset-lit sky in the background. Text at the top reads "HONOR THE WEST."

Honor the West

Western boots were born out of necessity. A pitched heel for riding, a tall shaft for protection, a sturdy build for tough terrain. These days, not all boots are made for the saddle—but at Tecovas, every boot is made for the long haul.

A cowboy rides a horse in a field at sunset, with five cowboy boots displayed below. Text at the bottom reads “Left to Right: The Abby, The Loretta, The Annie, The Jamie, The Jolene, The Daisy, The Dean, The Earl, The Doc, The Wyatt, The Cartwright.”

Left to Right: The Abby, The Loretta, The Annie, The Jamie, The Jolene, The Daisy, The Dean, The Earl, The Doc, The Wyatt, The Cartwright

A collage of images including a hat, leather belts, scissors, neon signs, glass, typewriter, rings, shoes, and a red dragon, arranged vertically to form the letters "HOS".

Hospitality

It’s what makes the difference between a handshake and a friend. At Tecovas, we’re in it for the boots and the family we make along the way. No matter which Tecovas Store you find yourself in, we hope it feels a little like home.

Find a store
A wooden shoe rack displays rows of cowboy boots in varying shades of brown and tan.

Tecovas flagship store on South Congress Avenue in Austin, Texas

Find a store
A woman rides a horse in a black and white photograph. The horse and rider are blurred due to motion, creating a sense of speed. The background is out of focus and indistinct.
A black and white image featuring a mountain peak, words “LOVE”, “THE”, and “WEST” arranged horizontally across the image.
A winding light trail traverses a dark mountainous landscape beneath a soft pink sky. A QR code and text reading "SCAN TO SHOP" and "TECOVAS.COM" are visible in the bottom left corner.
A light trail curves through a dark landscape with mountains in the background and the word “TECOVAS” in white text.