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The Denim Guide

New Tecovas denim — recrafted to be better than ever.

Shop Denim
Three denim jackets in different shades of blue are hanging side by side, with visible pockets and stitching details.
A man wearing light blue jeans, a black shirt, a brown belt, and brown leather boots stands against a plain background.

Stretch Denim

Slim Straight

A person wearing a dark green shirt, blue jeans, a brown belt, and brown boots stands against a plain light background.

Heritage Denim

Slim Straight

A man wearing tan jeans, a dark brown belt, a blue shirt, and brown leather boots stands with one hand in his pocket against a plain background.

Stretch Twill

Slim Straight

A person wearing a white shirt, dark blue jeans, a brown belt, and brown boots stands facing forward against a plain background.

Heritage Denim

Modern Bootcut

A Higher Standard

We’re always chasing a better way — raising our standards is something we take pride in. That’s why we partnered with industry-best denim experts to source the highest quality materials, refine fit in all the right places, and elevate craftsmanship across the board.

Close-up of light blue denim fabric showing a seam with visible stitching on the left side.

Stretch Denim

Made for every day

86% Cotton, 12% REPREVE®, 2% Lycra

12 oz. lightweight comfort-stretch denim from Cone Mills

All-day wear that doesn’t stretch out

Abrasion and tear resistant

Pre-washed for a soft, lived-in feel

Reinforced inseams

Close-up of a beige fabric pocket with visible stitching, likely from a pair of pants or jeans.

Stretch Twill

Lightweight and refined

98% Cotton, 2% Elastane

11 oz. lightweight left-hand cotton twill

Slight stretch for all-day ease

Garment-dyed for lived-in highs and lows

Enzyme washed for out-of-the-box softness

Can be dressed up or down

Close-up of dark blue denim fabric with visible stitching and fold lines.

Heritage Denim

Traditional Western

99% Cotton, 1% Elastane

13 oz. midweight denim with minimal stretch

Classic Western silhouette

Traditional rope-dyed indigo denim

Rugged and durable for long days

Reinforced inseams

A branding iron is about to press onto the brown leather patch labeled "Tecovas" on the waistband of light blue denim jeans.

Customize Your Denim

Stop by any Tecovas location to get your leather trim specially branded.

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Iconic Pearl Snaps

Made with our softest fabric yet for an ultra-comfortable, lived-in feel.

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Close-up of a black denim shirt showing buttons and two chest pockets with flaps.
Close-up of a blue denim jeans pocket showing detailed stitching and texture.

Women's Denim Bottoms

Shop Our Newest Arrivals

A person wearing a blue denim button-up shirt with two chest pockets and visible stitching.

Women's Pearl Snaps

Everyday Western staples.