The Denim Guide
New Tecovas denim — recrafted to be better than ever.

A Higher Standard
We’re always chasing a better way — raising our standards is something we take pride in. That’s why we partnered with industry-best denim experts to source the highest quality materials, refine fit in all the right places, and elevate craftsmanship across the board.

Stretch Denim
Made for every day
86% Cotton, 12% REPREVE®, 2% Lycra
12 oz. lightweight comfort-stretch denim from Cone Mills
All-day wear that doesn’t stretch out
Abrasion and tear resistant
Pre-washed for a soft, lived-in feel
Reinforced inseams

Stretch Twill
Lightweight and refined
98% Cotton, 2% Elastane
11 oz. lightweight left-hand cotton twill
Slight stretch for all-day ease
Garment-dyed for lived-in highs and lows
Enzyme washed for out-of-the-box softness
Can be dressed up or down

Heritage Denim
Traditional Western
99% Cotton, 1% Elastane
13 oz. midweight denim with minimal stretch
Classic Western silhouette
Traditional rope-dyed indigo denim
Rugged and durable for long days
Reinforced inseams
Slim Straight
A slightly higher waist and tailored fit through the hip and thigh — engineered to look great with or without boots.
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Modern Bootcut
A traditional Western silhouette with more room through the thigh and a wider leg from the knee down.
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Customize Your Denim
Stop by any Tecovas location to get your leather trim specially branded.
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Iconic Pearl Snaps
Made with our softest fabric yet for an ultra-comfortable, lived-in feel.
