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OUR PARTNERS

Skilled artisans, talented musicians, athletes with grit, and dedicated
conservationists — our partners live the spirit of the West through their work.

A woman with long dark hair, wearing a blue and white embroidered dress, stands against a red wooden door.

Mi Golondrina

Two lit candles beside a glass of dark beverage with an orange peel, a bottle labeled "Milano," an orange, and a matchbox. Also visible is a card with the word "Negroni" and text below it.

Ranger Station

A light beige cowboy hat with a wide brim sits atop a wooden stand against a dark, textured background.

Chieffalo Americana

Two people standing side by side, both wearing jackets. One wears a beige jacket and the other a dark leather jacket. Each person has large rings on their fingers and one person wears a wristwatch.

Iron Lamb

A rodeo rider, wearing protective gear with a helmet, prepares to ride a bull in a pen. The rider is holding onto a rope while sitting on the bull.

Austin Gamblers

A stage illuminated with blue and red lights features a barn-like backdrop displaying "Grand Ole Opry." People are seated in front, watching performers on stage with musical instruments.

Opry NextStage

Woman enjoying a large burger at an outdoor festival, with a giant horse sculpture and crowd in the background.

Stagecoach

Silhouette of a person fishing in the sea during a vibrant orange sunset, with the sun low in the sky and birds flying in the background.

Texas Parks and Wildlife

A person wearing brown ostrich leather shoes and blue denim jeans is seated inside a vehicle.

Thomas Rhett

Person seated on a wooden bench, wearing a floral dress, hat, and boots, resting cheek on one hand and looking towards the camera.

Kristopher Brock

Featured Partner

Mi Golondrina

Celebrate the timeless beauty and traditions of Mexico with this very limited collection of hand-embroidered pieces. Founded by first-generation Mexican-American Cristina Lynch, Mi Golondrina makes it their mission to pay fair wages and foster lasting relationships with these makers so they in turn can provide better lives for their families — all while sharing their talents with the world.

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A woman in a blue dress with cactus and moon designs, wearing a white hat and large earrings, stands against a rocky background.
A woman in a wide-brimmed hat and blue dress stands in a field of tall plants, looking over her shoulder.
Person wearing a wide-brimmed hat with a blue pattern band and a denim shirt, covering their face with the hat brim, standing outdoors with greenery in the background.
A person wearing a blue dress with a cactus design, a white hat, and beige cowboy boots stands on a rocky, desert-like terrain.
A person embroiders a denim jacket with white western designs
A woman in a denim shirt with floral embroidery on the back sits on a brown suitcase outdoors, with greenery in the background.
A woman with long dark hair faces away, showcasing her denim jacket adorned with embroidered designs of stars, a moon, a shooting star, and a bird. She is wearing large hoop earrings.
A person hand-embroiders small white star shapes on blue fabric stretched in an embroidery hoop.
A hand lighting a candle with a match. The candle is placed on top of a book titled "Same Pa." The background shows a room with warm lighting.
A woman in a blue dress and a man in a white outfit stand side by side in front of a wooden shelf with various jars and boxes, with the man leaning on the counter.
A bottle of Ranger Station 'High Horse' fragrance sits on a matching box. The label indicates scents of citrus, patchouli, cedarwood, and musk. The background features soft shadows.
Black and white photo of Ranger Station fragrance products, including two bottles and a box, placed on a wooden fence post in an outdoor rural setting with a windmill visible in the background.
A person sprays perfume on their wrist while wearing a metal watch, a black beaded bracelet, and another bracelet with text. In the background are wooden shelves with books.
Two brown pump bottles with black labels stand on a counter. The labels read "Ranger Station Oakmoss Hand Wash" and "Ranger Station Oakmoss Hand Cream." Moss is visible to the left of the bottles.

Ranger Station

Established in 2015, Ranger Station is an American heritage fragrance brand founded by husband-and-wife Steve and Jordan Soderholm that defies the conventions of traditional form by creating modern American scents for the pioneering spirit. Focused on bold, authentic, unisex fragrances, everything Ranger Station makes is clean, safe and sustainable.

For a limited time, you can shop Ranger Station at select Tecovas stores from now until 9/2. Stores include:


South Congress - Austin, TX

NorthPark - Dallas, TX

Green Hills - Nashville, TN

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Chieffalo Americana

A husband and wife team, the Chieffalos curate fine Western goods with true heirloom quality. Made in a time-honored tradition, their restored vintage belt buckles are finds worthy of keeping in the family.

For a limited time, you can shop Chieffalo Americana at select Tecovas stores including:


South Congress - Austin, TX

NorthPark - Dallas, TX

Get Directions

A man and woman pose indoors; the man sits on a red leather couch petting a black and white dog, while the woman stands behind him. Decor includes mounted deer heads and clothing racks.
A smiling person wearing a wide-brimmed hat and colorful plaid top holds a feather. They are accessorized with rings, a bolo tie, and braids, standing against a corrugated metal backdrop.

Iron Lamb

Austin-based designer and silversmith Michelle O’Neal brings a southwestern aesthetic to her one-of-a-kind pieces featuring hand-cut stones and an unmatched attention to detail.

For a limited time, you can shop Iron Lamb at select Tecovas stores including:


South Congress - Austin, TX

NorthPark - Dallas, TX

Get Directions

Austin Gamblers

We're proud to partner with our hometown team, who put it all on the line eight seconds at a time. Five brave riders face five fierce bulls, with eight teams going head to head — the top cumulative score takes the trophy.

Take in all the action ringside at Gambler Days, August, 23-25 at the Moody Center in Austin.

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A rodeo rider wearing a helmet and vest branded "Austin Gamblers" and "YETI" prepares to ride a bull. The vest also features "TECOVAS" branding in large text.
Brightly lit Ferris wheel glowing against a night sky with a neon sign below reading "Stagecoach" in front of silhouetted crowd.

Stagecoach

One of the largest and most renowned festivals dedicated to country music in the United States, we were proud to partner with Stagecoach as the official boot sponsor for 2024. It rocked.

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Opry NextStage

We love good music, and we loved supporting Opry NextStage Class of 2024 as the presenting partner. In the fifth year of the program, this highly-esteemed group of nine upcoming artists represents the future of country music and the Grand Ole Opry.

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A microphone stands on a branded pedestal on stage at the Grand Ole Opry, with the venue's name illuminated in the background.
Silhouette of a person fishing in the sea during a vibrant orange sunset, with the sun low in the sky and birds flying in the background.

Texas Parks and Wildlife

The recipient of our Giving Tuesday pledge for several years running, Texas Parks & Wildlife is committed to protecting the wild things and wild places of our home state for future generations.

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Thomas Rhett

We teamed up with country music star, Thomas Rhett, to form a collection of three men’s and three women’s boots, plus an exclusive hat and a graphic tee. Each boot tells a personal story and was designed in close collaboration with the artist.

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Man wearing a beige button-up shirt, blue jeans, and a green cap sitting outdoors and smiling. Trees blurred in the background.
A woman in a floral dress and black boots sits outdoors near tall grass, with water in the background.

Kristopher Brock

Inspired by the American frontier and designed with a modern touch in partnership with our friend, Texas-born Kristopher Brock — this collection of limited edition boots, floral print dresses, and more will take your look into full bloom.

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Group of people wearing cowboy boots standing on pavement, with trucks and tailgate setup in the background. Other individuals are seated, casually conversing near the vehicles.

New Arrivals

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Close-up of red cowboy boots with intricate stitching, worn by someone standing on a textured surface. Another person wearing black and red cowboy boots is partly visible beside them.

Best Sellers

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