Cowboy boots are a timeless fashion staple that can elevate your style with a touch of Western charm.

Embrace slow living with rustic boots, mismatched outfits, and a touch of romance at Tecovas.

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

We sat down with designer Kristopher Brock to talk about our collaboration, his Texan roots, how they inspired this collection, and his vision for bringing it to life.

Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots.

She dips her brush in a pool of color and sagebrush bloom; she dips her brush again and clouds gather in a west Texas sky. For American oil painter Katelyn Betsill, this is where her passion and purpose collide; here on the canvas with wide-open spaces stretching toward a horizon line as full of possibility as the desert beneath her feet.

The Austin Gamblers, the Capital of Texas’ professional bull riding (PBR) team, was newly created in 2022 to bring showstopping professional excitement to the time-honored tradition of rodeo bull-riding. And Tecovas is excited to be their partners to support this new chapter of rodeo athletes. Tecovas will serve as the official western boot sponsor for the team and the presenting sponsor for the annual Gambler Days, a three-day, action-packed PBR Teams event and fan fest held at the Moody Center every August.

Ivan McClellan is a photographer and storyteller who shares the day-to-day lives and adventures of black cowboys and cowgirls. For this piece, McClellan spent time with Korey Jones and his East Austin trail riding club, The JamDine Boyz. There, he captured moments of community, history, and fun.

Nature is constantly changing, and the only thing we can do is surrender. Working against it never bodes well for anyone, but leaning into it is where the real magic happens.

A note from Tecovas founder, Paul Hendrick. For the month of October, every Friday's a party. Check back weekly for new products, events and more to celebrate Tecovas 8th birthday.

We partnered with our friends at Modern Huntsman to capture real stories from real folks who were among the first to put Tecovas Ranch Wear to use. If you’re a hunter, you owe it to yourself to check Modern Huntsman. They’re redefining the narrative around what it means to be an advocate and enthusiast for the outdoors, shooting sports, wild places, and wild creatures.

A sitdown with Tejas Rodeo's Yancey James.

Dre and Malou live on ranchland that borders Yellowstone National Park. Elk, wolves, and grizzly bears are their neighbors. The relationship between predator and prey is central to the lives they’re building in this magical place.

What is it about “The West” that captures the imagination? The rugged characters and landscapes? The risks of danger and rewards of heroism? Surely, they all play a part. From the expanse of colors of the desert to the foretelling shape of a cowboy hat brim, the West still inspires countless ideas and daydreams. We caught up with artist Jon Flaming at his (rich with western inspiration) home outside of Dallas recently and pondered such things together. We hope you’ll

The mission of Heroes and Horses is to “un-program the programmed.” Founded by veteran Micah Fink, the program offers veterans an alternative solution for defining and approaching their physical and mental scars. A solution that does not include prescription medications, or traditional psychotherapy, but rather the opportunity to use tools to redefine their purpose, rediscover their inner strength, and maximize their potential by taking ownership of their lives for the first time since leaving service. We are proud to support Heroes and Horses and proud to bring you this story from our friends at Modern Huntsman.